Mesa

The project

Mesa is a recipe app I'm building for home cooks who are tired of fighting recipe websites just to get dinner on the table. The marketing site needed to communicate the product clearly, build a waitlist, and establish a brand that could carry from web to App Store.

What I built

The full marketing site, end to end. Brand identity (logo, color palette, typography). Copy and product positioning. Custom illustrations including a before/after demo showing what Mesa removes from a typical recipe page. Founder section with photo and story. Email waitlist integration. Designed and built solo from blank page to live.

The outcome

A full brand identity, marketing site, and product positioning — built solo from blank page to live. The Mesa app is launching soon, but the brand is already doing its job.