Mesa
Marketing site, brand identity, and product positioning for Mesa, an iOS recipe app.
The project
Mesa is an iOS recipe app built for home cooks who are tired of fighting recipe websites just to get dinner on the table. The marketing site needed to communicate the product clearly, build a waitlist, and establish a brand that could carry from web to App Store.
What I built
The full marketing site, end to end. Brand identity including logo, color palette, and typography. Copy and product positioning. Custom illustrations including a before/after demo showing what Mesa removes from a typical recipe page. Waitlist integration with Beehiiv. Designed, written, and built from concept to launch.
The outcome
A complete brand system that scales from web to App Store — brand identity, marketing site, and product positioning, designed and built solo. Mesa launches on iOS soon. The site is already converting waitlist signups and doing the work of establishing the product before launch day.
More work
